Q: What drew you to the matchmaking business?
A: In high school and college, I played Cupid among my friends. Little did I know that I would be doing it professionally 10 years later. When I started working for It’s Just Lunch in 2004, I knew from personal experience that dating was often frustrating and time-consuming. IJL made me realize that it could be fun. I also saw how IJL had the power to positively impact lives. Now, I can’t imagine doing anything else.
How have dating services evolved since you became CEO in 2014?
At first, everyone was turning to online dating, but now the trend has reversed—largely, I think, because apps have gamified the dating experience. Many of our potential clients express frustration over how they’re spending hours swiping and “winking,” or having online conversations that lead nowhere. That’s where personalized matchmaking comes in.